Privacy Policy

XReality Sweden AB, 559345-6733, Fjällsippevägen 61, 275 39 Sjöbo, Sweden (the “Company”) is committed to ensuring that your personal data is processed in a privacy-safe manner with a high level of protection and in accordance with applicable data protection legislation.

This Privacy Policy describes how your personal information is collected, used and shared when you visit or make a purchase from (the “Site”)

Personal information collected

When you visit the website, we automatically collect certain information about your device, including information about your browser, IP address, time zone and some of the cookies installed on your device. As you browse the site, we also collect information about the individual web pages or products you view, the websites or search terms that referred you to the site, and information about how you interact with the site. We refer to this automatically collected information as “Device Information.”

For example, we collect device information from the following technologies:

– “Cookies” are data files that are placed on your device or computer and often contain an anonymous unique identifier. For more information about cookies and how to disable them, please visit

– “Log files” track actions that take place on the website and collect data including your IP address, browser type, internet service provider, referring/exit pages and date/time stamps.

– “Web beacons”, “tags” and “pixels” are electronic files used to record information about how you browse the website.

In addition, when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information, email address and telephone number. We refer to this information as “Order Information.”

When we talk about “Personal Information” in this Privacy Policy, we are talking about both device information and order information.

How do we use your personal information?

We use the order information we collect generally to fulfill all orders placed through the website (including processing your payment information, delivering your order and providing you with invoices and/or order confirmations). In addition, we use this order information to: communicate with you; screen our orders for potential risk or fraud; and provide you with relevant information or advertising relating to our products or services.

We use the device information we collect to help us screen for potential risk and fraud (in particular your IP address) and more generally to improve and optimise our website (for example, by generating analytics about how our customers browse and interact with the website and to assess the success of our marketing and advertising campaigns).

Sharing your personal information

We share your personal information with third parties to help us use your personal information, as described above. For example, we use Google Analytics to help us understand how our customers use the site – you can read more about how Google uses your personal information here: You can also opt out of Google Analytics here:

In the event that the Company intends to transfer all or part of its business, personal data may be disclosed to a potential buyer.

Finally, we may also share your personal information to comply with applicable laws and regulations, to respond to a subpoena or other lawful request for information we receive, or to otherwise protect our rights.

As described above, we use your personal information to provide you with targeted advertisements or marketing communications that we believe may be of interest to you. For more information on how targeted advertising works, please visit the Network Advertising Initiative’s (“NAI”) training page at We use Google Inc. and Facebook Inc., among others, for this type of service.

You can opt out of targeted advertising by visiting the following pages for each service:

Facebook –

Google –

In addition, you can opt out of some of these services by visiting the Digital Advertising Alliance’s portal at:

Do not track

Please note that we do not change our website data collection and usage practices when we see a Do Not Track signal from your browser.

Your rights

You have the right to access personal information we hold about you and to request that your personal information be corrected, updated or deleted. If you wish to exercise this right, please contact us using the contact information below.

We process your information to fulfil any contract we may have with you (for example, if you place an order through the website), or otherwise to pursue our legitimate business interests as set out above.

Data storage

When you place an order through the website, we will retain your order information for our records unless you ask us to delete this information.


We may update this Privacy Policy from time to time to reflect, for example, changes in our practices or for other operational, legal or regulatory reasons.

Contact us

For more information about our privacy practices, if you have any questions or if you would like to make a complaint, please contact us by email at or by letter using the information below:

Postal address:

XReality Sweden AB
Fjällsippevägen 61
275 39 Sjöbo, Sweden